E-Commerce Revenue Scaled 3x in 90 Days

The Challenge

The client, a prominent UAE-based lifestyle e-commerce brand, faced plateauing sales and rising Customer Acquisition Costs (CAC) on Meta Ads. Their existing ad structure suffered from creative fatigue, unsegmented audience targeting, and lack of attribution across channels.

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Our Strategy & Solution

ET Creatives executed a complete overhaul of their performance media stack across three core pillars:

1. Full-Funnel Re-Architecting: Separated campaigns strictly by Prospecting (TOFU), Consideration (MOFU), and Retargeting (BOFU), preventing audience overlap.
2. Creative Testing Pipeline: Produced 20+ UGC video concepts, motion graphics reels, and carousel formats weekly to isolate top-performing hooks.
3. Google PMax & CAPI Integration: Implemented Meta Conversions API (CAPI) and Google Performance Max with custom first-party data signals to improve algorithm learning post-iOS14.

Visual Results & Campaign Assets

The Outcome

Within 90 days, monthly recurring revenue jumped from AED 280,000 to over AED 800,000, while blended CPA fell by 62%. The account now operates at a predictable 4.4x overall ROAS baseline.

"ET Creatives transformed our entire media buying operation. Their speed in creative testing and reporting clarity gave us complete confidence to scale our ad budget."

— Founder & Managing Director, UAE E-Commerce Brand